See what's collected. Decide what's shared. You're paid when it's used.
There's a place for you to have a say.
The Hall
Right now, it's collected without your knowledge, sold without your consent, and you never see a cent. That's the deal you never agreed to.
Every time an ad loads in your browser, someone pays for it — and part of that price is your data, sold as an "audience segment" on top of the ad space. That data signal trades for $0.50 to $3.00 per thousand impressions, and up to $5 for high-intent categories like health and finance. Here's where the money for a $5.00 high-intent impression actually ends up.
Today — the extractive model
$5.00 CPM
About $2.50 of this is the data signal itself — sold as an audience segment to data brokers like LiveRamp and Bombora. The rest goes to platforms, exchanges, and middlemen. You get nothing.
PDD — the contract model
$5.00 CPM — same price to the buyer
$3.00 to you. $1.50 to PDD. $0.50 to buyer processing.
$0 → $3.00. The data was always being sold. The only change is that now you're paid for it — and the buyer pays the same $5.00 either way.
The 30% PDD fee covers verification, clearing, settlement, and contract enforcement — the work the extractive model buried inside the supply-chain markup while delivering worse data quality and no consent compliance.
Privacy through obscurity is privacy through fragility. Here, every transaction is governed by contract, auditable, and yours to control.
Not all data is worth the same. A health search is worth more than a celebrity gossip click. The CPM varies by category — but the split doesn't. You receive 60%.
| Old | New | ||
|---|---|---|---|
| Category | CPM | Today | You |
| Health | $5.00 | $0 | $3.00 |
| Financial | $5.00 | $0 | $3.00 |
| Auto | $5.00 | $0 | $3.00 |
| Employment | $4.00 | $0 | $2.40 |
| Retail | $3.00 | $0 | $1.80 |
| Real estate | $3.00 | $0 | $1.80 |
| Travel | $2.50 | $0 | $1.50 |
| Education | $2.50 | $0 | $1.50 |
| Entertainment | $2.00 | $0 | $1.20 |
| News & politics | $1.50 | $0 | $0.90 |
All figures are per thousand impressions (CPM). Today you receive nothing — the data fee goes to brokers; under PDD you receive 60%, the value in the green column. Figures are illustrative, based on industry CPM data, and show how the split works — not guaranteed or typical earnings.
For every dollar an advertiser spends today, only about 44 cents reaches a person as a viewed ad. The other 56 cents is absorbed along the way — exchanges, resellers, verification, agency fees, and outright waste. The data about you funds a chain that barely pays the people it claims to serve.
PDD removes the chain. The buyer pays, the contract clears, and the money settles to you. There is no middle to take a cut it never earned.
Source: share of ad spend reaching viewable impressions (2024)
What it looks like
The product is live. This is the actual workspace — the Hall — where your data is collected, organized, and offered on your own terms.
The Hall, Office view — your folders, your data, and your standing offer to the Market.
Office
See the data Envoy collects as it comes in, and sort it into categories you control.
Market
See the requests organizations have submitted, and what’s been sold — and for what value.
Finance
Keep track of everything you’ve done in the Hall.
Message organizations directly inside the Hall — in-house, not email.
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